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How to choose
a Web Designer?

Impartial Advice.

Website Design.

Create a Good looking website

Sharpnet's Guide
to Web Site Design (part I)

Now that you have decided that it is time to create a website for your business there are many questions you must answer. (Continues on Part II)

Who will be your web designer?

One of the most important questions is, "Who should create my web site?" We like to use the analogy of playing music; in as little as a few hours, some people can strum a few chords on the guitar and play a song, but to really play the instrument and make it sing requires experience and understanding.

What your web designer should know.

Likewise, although there are tools which are readily available to assist in the process, effective website design requires experience and understanding of many diverse areas including: marketing, Internet graphics options and limitations to effectively create a site from the perspective of search engines, the differences and limitations of different browsers and computer platforms as well as knowledge of the software and coding required to move beyond simple static html pages.

It is also vitally important that your web designer understands you and your business and knows how to effectively communicate you and your uniqueness to your Internet audience.

Understand Your Needs

  • What do you want in a website?
  • What are your needs and intentions for having a website?
  • Does the prospective designer listen to and understand your needs and intentions?
  • Have you checked other similar businesses to see what they are doing on the Internet?
  • Can a prospective designer offer any suggestions for improving upon what others have already accomplished?

The more clarity you have about your intended results for having a website, the more accurately you can communicate your needs to your designer and the more likely it is that you will achieve these results.

Experience

  • Is the designer experienced in website design?
  • How long has the designer been creating websites?
  • What is their background?
  • How long have they been using the Internet?

Three years is a long time in Internet terms. More than four or five years is a seasoned veteran. Ideally, your site designer has a variety of experience.



Continued on Part II >>>

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